Product Vocabulary

Words used to describe our high-quality products

Bonfire Team avatar
Written by Bonfire Team
Updated over a week ago

With so many amazing products to choose from, these definitions help you choose the best option for your needs.

You can also check out our Product Catalog to learn more specifics about each premium product.


How the garment is expected to conform to the body.

  • Slim : Snug fit throughout the entire garment; hugs the body shape.

  • Semi-Fitted : Shaped to the body, but does not hug the body.

  • Standard : More traditional cut that fits looser around the body.

  • Flowy : Drapes away from the body; breezy fit; looser, slightly oversized.

  • Relaxed : Looser than standard fit; slightly oversized, but not baggy; wider cut; longer sleeves; extra length you can tuck or leave untucked for a casual look.

  • Slouchy : More oversized than relaxed fit; generous cut; roomy silhouette.


The tactile sensation of the product.

  • Soft : Typically made from 100% cotton; or a fabric with a high cotton content; familiar, comfortable feel; heavier to the touch than our super soft options.

  • Super Soft : Typically made from combed, ring-spun fabrics, or a blend of fabrics; buttery feel; our softest category of tees; a more lightweight feel than our soft options.

  • Silky : Typically made from 100% polyester; smooth texture with a slight sheen; soft with silk-like properties.


The physicality of the product.

  • Lightweight : Fabric feels thin and light to the touch - premium feel; more breathable than heavier fabrics; higher quality fabrics; drapier fits; typically our softest items.

  • Mid-weight : The best of both worlds, in between heavyweight and lightweight; more substantial in feel than our lightweight, but is not dense like heavyweight; great for layering.

  • Heavyweight : Our densest fabrics; substantial; fabrics feel thick and a little heavy to the touch; most durable.

Feel free to reach out directly with additional questions via our linked contact page. We’re happy to help!

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