As you sell more during a campaign, your product’s base cost goes down because it is cheaper to manufacture at higher quantities. Bonfire passes these savings on to you in the form of higher profit margins. This model also applies to orders purchased at cost: the larger your order, the lower the product’s base cost.
The three other factors that affect base cost are:
Product style – Each product style has a different cost to manufacture and source. For example, a tee shirt costs less than a long-sleeve shirt which costs less than a hoodie.
Number of ink colors – Each color added to your design will raise your base cost. We recommend using 1-8 colors to keep costs down.
Printing on both sides – You have the option to print a design on one or both sides of most of our product groups. Placing your artwork on only one side of a product will also reduce your base cost.
To see a simple base cost estimate for premium unisex tees, use our Base Cost Calculator. If you want a more detailed breakdown, the base cost is estimated in the "Profits" step of our Design Tool. Simply draft your campaign or order, select your products, and add your design.
Note: To ensure all campaign orders will be printed, prices cannot be set below our minimum selling price. The minimum selling price will vary based on the above factors.
If you have any additional questions, reach out on our contact page. Our Customer Support team will be happy to help.