Bonfire uses a batch-based production strategy to save on printing costs and to keep production costs low for everyone across the board. For example, a new batch is created for a Campaign each time that it’s relaunched. We then choose the best print method to maximize the Campaign’s profits, while maintaining the highest print quality possible for each batch.
As a result, the final printed look of a Campaigns’ products can vary slightly from one batch to another, even for a product of the same type and size from the second batch. However, such variations are inherent in the production of custom products and make them truly one of a kind.
Should you have additional questions about how Campaigns work, please feel free to reach out on our contact page. We’re always happy to help.