Setting your campaign to sell in batches allows you to maximize profits since all orders are printed & shipped together.
A campaign batch can run anywhere between 2 and 21 days. As you sell products in each batch, you become eligible for bulk discounts. A product's base cost may go down when more shirts are sold, resulting in increased profits for you! Selling in batches is different from Print on Demand, which allows for faster fulfillment but at a potentially lower profit.
After each batch ends, Bonfire prints & ships products directly to your buyers. With Smart Launch on by default, your campaign will remain active, allowing you to sell continuously.
How do I set my campaign to sell in batches?
You will see an option in the second step of the campaign setup, allowing you to choose between batches and Print on Demand. By default, the batch option is selected.
You can also change the selling mode of existing campaigns in the second step when editing a campaign.
Next, you'll want to estimate how many products you might sell. Don't worry, this is not a requirement. With a few exceptions, there are no print minimums required for any products. This means that as long as you sell at least 1 item, it will go to print!
Estimating your sales allows you to accurately predict your profit since the base cost will decrease the more you sell in each batch. Learn more about base costs & profit margins.
After that, set a selling price for each product and continue setting up your campaign. By default, each product will have our recommended selling price.
How do I set my batch length?
During campaign setup, navigate to the Settings step. Scroll to the "Set first batch length" section and adjust the batch duration.
By default, Smart Launch will be enabled, which will allow you to sell continuously even after your first batch ends.
How do I create a limited edition batch?
It's easy to create a limited edition campaign. Simply launch (or schedule a launch) your campaign in batch mode. After your campaign is live, edit the campaign and turn Smart Launch off. Follow this article for a step-by-step breakdown of how to do this.
When Smart Launch is turned off, purchases will only be accepted while the first batch is running. After that batch ends, your campaign page will still be visible, but buyers will see the "I would buy this" button instead of the "Add to Cart" button. They will not be able to check out again until you manually relaunch the campaign or turn Smart Launch back on.
If you have any other questions, reach out using our contact page. We’re always happy to help!